This book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted ...
Lee masThe book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around ...
Lee masChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lee masProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lee masThis book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies ...
Lee masDue to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and ...
Lee masThe book "International Finance in Emerging Markets" reviews contemporary issues in international monetary and financial ...
Lee masAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee masThis book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and ...
Lee masExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee masMultinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...
Lee masThis book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...
Lee mas